Roofing company valuation

What’s a Roofing Company Worth? Let the KPIs Tell the Story. 🧱📊

When valuing a roofing company, especially in today’s competitive and fragmented market, understanding the key performance indicators (KPIs) is essential.

Here are a few valuation-critical metrics I look at:

🔹 Revenue per Crew – Measures efficiency and scalability
🔹 Gross Margin % – Industry benchmark: 30–40%
🔹 Backlog Revenue – Indicates future cash flow stability
🔹 Customer Acquisition Cost (CAC) vs. Lifetime Value (LTV)
🔹 EBITDA Margin – Strong operators see 10–15%
🔹 Job Completion Rate & Warranty Claims – Speaks to operational performance
🔹 Lead Source Diversification – Reduces marketing concentration risk
🔹 Recurring vs. Project-Based Work – Predictability drives value

📌 Whether it's for a sale, buyout, or internal planning, these KPIs are foundational in determining value — not just for today, but for long-term growth potential.

If you or your clients are considering a roofing company exit or acquisition, let's talk. I specialize in business valuations and brokerage services with a practical, data-driven approach.

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